We knew who Medequip's 500 prospects were. We suspected that they might not have time to sit through a long form video in one session. So what was the solution?

Easy. A cd-rom contained the video which was split into discrete sections, so that the viewer could choose and view the parts that most interested them.

The result was so much more than just a video as it also contained graphics, photographs and the answers to the key issues of our prospects.